Linkedin Q&A

Marketing Basics for Beginners                             

• Use various ways to attract potential clients. Remember that marketing isn’t just to attract new clients but to help retain existing clients. Always retain customers! It’s much easier than finding new ones.

• Collaborate and cross-promote with other businesses to increase your reach to potential customers.

• Create landing pages with a clear call to action to convert traffic to sales. Split-test different landing pages to see which one gets the most sales.

• Keep your website updated. Have an SEO plan to boost Google page rank and increase website traffic.

• Join industry-specific groups on LinkedIn and participate in discussions to attract potential clients and get referrals. 

Brand Storytelling in Content Writing                             

Storytelling in content writing is excellent for refreshing your brand and increasing engagement with prospective customers. This is especially important if the company has new owners and is taking the business in a new direction. If the existing copywriting needs to be updated, storytelling is a great way to update the writing.

Engaging People on Social Media                                         

When engaging with people on social media, add value to conversations. Discuss emerging trends, offer solutions and ask group questions to conduct an informal poll. The information gathered has a twofold purpose. One, these conversations help those reading the info. The collected data can be developed into a white paper for potential clients.

Brand Storytelling                                                              

The best storytelling incorporates stories from real work scenarios. Use case studies from clients. Tell stories about how you started and built the business. Humorous, unique, inspirational storytelling keeps prospective clients engaged. You can even use stories from your family life to illustrate your brand's mission statement.